News Briefs

Posted on by Chief Marketer Staff

P&G: is planning to raise $1 million dollars through coupon redemption with its P&G Brandsaver program. For every coupon redeemed from the March 1, 2009 and April 5, 2009 issues of the monthly coupon book, P&G will make a donation toward the cost of water, vaccine administrations and feminine protection and puberty education for people around the globe. The funds benefit GIVE Health, a campaign under the company’s Live, Learn and Thrive corporate cause. Give Health helps three charitable programs, including Pampers Maternal and Neonatal Tetanus Global Campaign, PUR Children’s Safe Drinking Water Program and Always and Tampax Protecting Futures Program.

LIVE NATION: has named Seth Matlins as global chief marketing officer. He is tasked with increasing the number of concert attendees by leveraging his vast experience with global brands to build marketing and media partnerships with corporate America that maximize Live Nation’s more than $150 million annual media spend and 43 million attendees at our promoted events. Matlins previously worked at Creative Artists Agency in a similar role.

WALGREENS: has named Bryan Pugh, 46, vice president of merchandising effective March 1. He replaces George J. Riedl, who was named senior vice president of pharmacy innovation and purchasing in the pharmacy services department. Pugh joined Walgreens earlier this year as vice president of store format development. He’ll continue in that role while adding responsibility for merchandising. Prior to joining Walgreens, Pugh worked for Tesco USA where he designed the Fresh & Easy Neighborhood Market store operations model and launched the retail grocery chain on the West Coast, where it grew to 90 locations in less than a year.

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