DIET SIERRA MIST: changed its name this week to Sierra Mist Free to identify the beverage as a soft drink free of sugar, calories, carbs and caffeine. Pepsi-Cola North America makes the product. TV, radio and print support the change.
CEREALITY CEREAL BAR AND CAFÉ: will be the primary sponsor of the #72 car which will make its debut Saturday at Bashas’ Supermarkets 200 NASCAR Busch Series race in Phoenix. Cereality is a foodservice concept that launched last year at Arizona State University’s Memorial Union, and has expanded to campus and off-campus sites in Philadelphia and Chicago.
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