Nestl, Colgate Set Joint Venture for Oral-Care Confections

Posted on by Chief Marketer Staff

Nestlé S.A. and Colgate-Palmolive Co. this week announced a joint venture to sell oral-care gum and candies worldwide.

Beginning in early 2004, the two will work together on research and development and marketing and distribution. The first work is Colgate Dental Gum now testing in the U.K. and Canada. The deal is a 50-50 venture with products carrying both the Nestlé and Colgate brand names.

“Portable oral care” gives a new growth avenue to Vevey, Switzerland-based Nestlé and New York City-based Colgate as consumers latch on to mouthwash strips and increasingly strong breath-freshening gum in the $10 billion “functional confections” category.

More

Related Posts

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

View More 
	
        

        
Call for entries now open

    

        

        
		
	
Pro
Awards 2023 

	  

	Click here to view the 2023 Winners
             
        

 

 

	
	
        

        
2023 LIST ANNOUNCED

    

        

        
		
	

	  
CM 200
 
	  
Click here to view the 2023 winners!
	    

	
             
        

    













                

                    

        

	
SIGN UP FOR UPDATES!
 Fill out the fields below to receive the latest news and special announcements from Chief Marketer.