As part of a cross-promotional campaign between Best Buy and NBC, consumers will receive a free DVD preview of NBC’s upcoming television season at 600 Best Buy locations nationwide.
The promotion, now in stores, offers the NBC New Season Previews disc that includes sneak-peak mini-features of six NBC shows premiering this fall. The free disc is timed to coincide with Universal Studios Home Video’s DVD release of The Apprentice, the highest-rated new series of the 2003-2004 season.
Both discs will be promoted in all Best Buy locations with in-store displays and signage featuring the DVD artwork. The DVDs will also be featured in Best Buy’s weekly circular. NBC promos will run on the retailer’s TV screens and a Best Buy cable TV spot will feature The Apprentice on DVD.
Additionally, NBC has included The Apprentice DVD and the NBC preview disc as prizes to the nation’s top 75 radio stations to drive listeners to Best Buy.
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