MovieFone Inc., the movie listing and ticketing service and American Express Co. have brought their jointly developed moviegoer frequency program in the Phoenix, AZ market.
Local-area moviegoers who purchase tickets for participating theaters through MovieFone and moviefone.com with their AmEx cards begin earning points toward a complimentary ticket. In turn, MovieFone keeps track of the purchases and automatically rewards moviegoers with free tickets for every10 purchased. Each time moviegoers earn a free ticket, MovieFone will alert them over the phone system or Web, and will note the transaction on their American Express bills.
This system, launched in New York in March, will soon be rolled out to other U.S. markets.
