Money Mailer has formed an alliance with interactive promotions firm ePrize to create Web-based promotions tied to Money Mailer’s direct mailers to drive both store and Web traffic.
Upon receipt of the Money Mailer envelope, customers will have the opportunity to enter the advertiser’s sweepstakes online in addition to viewing the advertiser’s printed offer.
Money Mailer and ePrize plan to provide customers with marketing support as part of the program, including dashboard Web sites and database reporting, as well as in-store and online banners.
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