MARTECH | TECHNOLOGY

Avery Dennison's business-to-business salespeople were convinced large companies were not visiting its website. Analysis showed differently.

Lead scoring proves valuable in the business-to-business (B2B) marketing space, where salespeople's time is money.

The Federal Trade Commission has issued a report recommending, in part, that data brokers offer consumers greater transparency into, and control over, data collected and stored. The report also recommends a central web site where consumers can learn about data compilers by name, understand their proceesses, and exercise rights of access to their data.

Shoppers have thousands of ways to ask for products they want. But if a marketer's website can't recognize those requests, the opportunity to make a sale vanishes. Guess Inc. is using a new website platform that recognizes a wide variety of synonyms entered into search engines to direct prospects to relevant offerings. The fashion marketer's…

A new study shows business-to-business marketers vary greatly on their lead generation, lead nurturing and lead evaluation practices.

Here's 5 underutilized paid search opportunities B2B marketers should take advantage of to boost their online ROI.

Whether your brand sells to consumers or to other businesses, chances are you're looking for leads in lots of new places.

Web tags perform a wide range of marketing tasks, from behavioral targeting and web analytics to ad serving, affiliate marketing, and search ad tracking. But old or outdated tags can slow preformance or blur marketing visibility.

Lately,