2017 PRO Awards Winners Announced at Mastering Brand Activation
Take a tour through the 2017 PRO Awards winning campaigns through cases studies detailing the strategies, execution and sizzling results!
Take a tour through the 2017 PRO Awards winning campaigns through cases studies detailing the strategies, execution and sizzling results!
Sure, chatbots are great, but AI and machine learning hold much greater potential for marketers.
Bridgette Clare, the brand’s education and engagement team lead, talks about the strategy to maximize customer service on Instagram.
Frans Mahieu, global marketing director of people strategy, at Kimberly-Clark shares its strategy to hire Millennials.
Leveraging AI and machine learning can help marketers expose the best accounts, improve conversion rates and serve as a guide on how to most effectively spend your marketing budget.
When Coca-Cola discovered that 40% of Romanian teens had not tasted Coke in the last month it brainstormed a packaging innovation to reel them in.
Think the road to a B2B sale is straight and narrow? Think again.
After watching sales rise in Canada and Australia, Kellogg brought its Special K "Own It" campaign to the U.S.
Sci-fi fans and marketers can agree that the robots are rising. But the advances of artificial intelligence (AI) are more a boon than an insurgence for the humans involved.
A new series of VR films—BettVR With Age—is aimed at engaging seniors. How can VR help your brand reach a new audience?
Click here to view the 2023 winners!