5 Tips to Win a Coveted 2019 PRO Award
Brand activation marketers have always busted boundaries. Show us what you've got—and take home a 2019 PRO Award.
MARTECH | ROI-METRICS
Scalability Outweighs Martech Functionality for Retailers: Forrester
Scalability is the most important criteria for retailers when considering martech investments, according to a new report from Forrester.
Identity Data and the Next Phase of Digital Marketing
Several efforts are underway, aiming to democratize the identity graph, but they’re in danger of falling flat.
Content Strategies for Better SEO
SEO results can be improved by up to 10 times with a strong content marketing strategy.
Brands Aren’t Meeting Customer Experience Expectations: Survey
Nearly half of consumers say brands aren’t meeting expectations when it comes to customer experience.
October’s B2B and Martech Top 10 Stories
Put on a mask, unwrap and treat and check out our top 10 B2B and martech stories for October 2018.
Using AI to Inform Your Video Marketing Strategy
AI can help marketers increase the efficiency of their video strategy, and help tailor content to customers’ individual interests.
Fighting Fraud in Programmatic Advertising—Four Tips
Programmatic advertising has changed the game for small and medium websites. What are the best practices to avoid fradulent practices?
Stop Acting Like a Helicopter Parent and Improve Your CX
Want to create CX that really connect? Talk to your customers like friends, rather than overprotective parents.
Beyond Stereotypes: Reaching the Next Generation With Data and Context
How do brands get to know us better if the risks associated with them capturing and processing our personal data are becoming prohibitively high?
