Focus on SEO Boosts Traffic for SmarterTravel
One year into a new SEO strategy, TripAdvisor's SmarterTravel is seeing traffic increases of up to 70 percent for some brands.
MARTECH | ROI-METRICS
Revenue Impact Biggest Benefit of B2B Digital Transformation
Eighty-one percent of B2B marketers see digital transformation as key for their business, but over three-quarters see it as a complex process.
5 Tips to Win a Coveted 2019 PRO Award
Brand activation marketers have always busted boundaries. Show us what you've got—and take home a 2019 PRO Award.
Scalability Outweighs Martech Functionality for Retailers: Forrester
Scalability is the most important criteria for retailers when considering martech investments, according to a new report from Forrester.
Identity Data and the Next Phase of Digital Marketing
Several efforts are underway, aiming to democratize the identity graph, but they’re in danger of falling flat.
Content Strategies for Better SEO
SEO results can be improved by up to 10 times with a strong content marketing strategy.
Brands Aren’t Meeting Customer Experience Expectations: Survey
Nearly half of consumers say brands aren’t meeting expectations when it comes to customer experience.
October’s B2B and Martech Top 10 Stories
Put on a mask, unwrap and treat and check out our top 10 B2B and martech stories for October 2018.
Using AI to Inform Your Video Marketing Strategy
AI can help marketers increase the efficiency of their video strategy, and help tailor content to customers’ individual interests.
Fighting Fraud in Programmatic Advertising—Four Tips
Programmatic advertising has changed the game for small and medium websites. What are the best practices to avoid fradulent practices?
Join your industry peers for a fast-paced afternoon of inspired conversations led by industry leaders and live celebrations as we announce the winners of the 2021 PRO Awards. Click here to register.
Click here to sign up for more information on the 2022 CM200 call for entries and to view the CM 200 2021 List.
