MARTECH | ROI-METRICS

Want to create CX that really connect? Talk to your customers like friends, rather than overprotective parents.

How do brands get to know us better if the risks associated with them capturing and processing our personal data are becoming prohibitively high?

Here are the five steps to creating a successful Google Analytics implementation.

SEO takes considerable effort—you need to know the right tricks to get seen, clicked and mentioned. Here are eight absolute SEO must dos

Three-quarters of CMOs think their jobs are on the line if customer engagement doesn’t live up to their audience’s expectations, according to a new study from the CMO Council.

Does your brand need to invest in AI? What technology and tools do you need to make it happen? How are brands like IBM, Facebook, Ally Bank and more leveraging AI the best across their B2B and B2C campaigns?

Should SEO work be done in-house or outsourced? There are many benefits to building an in-house team if your business can support it

Since smartphones have changed consumer habits, Google has announced that they are going to make the switch to mobile first indexing this year.

Take a breather and dive into this robust series of interactive special reports around B2C marketing replete with video, links to relevant content and illustrative imagery.

Martech is now a significant part of every marketing organization’s budget. Getting the highest ROI from your spend is crucial.