Adobe Debuts Cross-Device Co-op
The Adobe Marketing Cloud Device Co-op debuted this week, which could link up to 1.2 million consumer devices worldwide.
The Adobe Marketing Cloud Device Co-op debuted this week, which could link up to 1.2 million consumer devices worldwide.
With the myriad of content choices and outlets now available to widespread audiences, a chief differentiator for publishers going forward will be the delivery of original, exclusive video content across their platforms.
Users are up to their necks in mobile apps, and many are deleted quickly. How can you increase engagement and retention?
This post from Hubspot lays out 12 uncomfortable things to face up to along with detailed explanations and examples of how to overcome them.
Want to know which marketing executives are making the most money? Forbes put the list together and it’s impressive.
For the first time, the 2016 PRO Awards will honor one agency that shows charitable chops.
The way developers sell mobile apps is constantly changing, and Amazon Underground is one new model that has grown since launching last summer.
To get the full picture, your marketing and analytics teams may have to manually collect and integrate customer data using a number of tools.
Marketing isn’t made easier just because the digital age has created more ad platforms. In fact, all of these opportunities make marketing more complicated.
True personalization is a tall order, especially when you consider the fact that brands’ audiences largely consist of anonymous users.
Click here to view the 2023 winners!