How Procter & Gamble’s Programmatic Strategy Is Supporting Black-Owned Publishers
P&G’s strategy for reaching multicultural audiences--and how it’s boosting inventory industry-wide.
P&G’s strategy for reaching multicultural audiences--and how it’s boosting inventory industry-wide.
We spoke with Hofer about Wiley’s rebrand, its new marketing technology strategy, tactics used to maintain productivity across a global marketing organization during the pandemic, and more.
How tried-and-true technologies are eliminating friction along the customer journey.
Three ways businesses can enhance customers’ online experiences.
The brand’s new approach to evaluating the efficacy of marketing spend against specific channels.
What marketers need to know about Pinterest's new ecommerce features for brands.
A look at what data clean rooms accomplish, specific use cases and how companies can get started with implementation.
The effects of programmatic advertising's accelerated growth during the pandemic.
Supply-related trends in digital marketing that the industry should be watching.
What Google's latest privacy move means for the marketing and mobile advertising communities.
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