MARTECH | NEED-TO-KNOW-NEWS

Too often in marketing, chaos and friction is the order of the day. Why? Success is impeded by too many channels to manage, a lack of resources and increased pressure to prove ROI.

It is clear that Millennials do not like advertising and now a new survey has found that many in this group use ad blockers on at least one device.

Understanding your long- and short-term objectives is key when making marketing technology investments, says Joan Dowling of Vodafone.

The mobile engagement loop includes 4 stages where brands encourage customers to opt in, build trust by personalizing content and create loyal advocates.

A new study from Altimeter looks at how companies are changing, and the challenges and opportunities they face while undergoing a digital transformation.

How can your business successfully market on Snapchat, an app without conversion tracking or marketing attribution?

The trick to personalized marketing is figuring out what message to send and when. For that, you need advanced analytics to predict customer-buying interests and inclinations. The problem is that’s impossible.

Legendary Pictures, IBM and many other brands will be discussing the way data and technology are influencing customer experiences at FutureM in Boston this week.

For those who transacted ad buys manually for years using spreadsheets and fax machines, the dawn of automated, programmatic media buying has been unsettling.

For brands, Pay Your Selfie lets them monetize selfies in an everyday way