MARTECH | NEED-TO-KNOW-NEWS

text analysis

Five Ways to Use Text Analysis

|  by Marta Robertson

Text analysis helping transform digital marketing strategies. Here’s five ways it can help your team.

bi business intelligence

How Embedded BI Can Help Digital Marketing

|  by Jan Guardian

Traditional business intelligence (BI) approaches don't fit the bill when it comes to real-time data analysis requirements in digital marketing.

Chief Marketer Videos

by Patty Odell

Mother’s Day is on the horizon and Teleflora pokes fun at the strong bond between moms and their kids through a series of laugh-out-loud videos.

	
        

PRO Awards

	
        

CHIEF MARKETER 200