Ecommerce Personalization in 2021: Five Predictions
Five predictions for ecommerce personalization in 2021.
Five predictions for ecommerce personalization in 2021.
Nielsen announced that it’s developing an identity resolution solution to debut in 2021.
The findings of a new report from NewStore names companies that are leading in their omnichannel efforts.
The CPRA institutes new privacy rights and further defines what constitutes “sensitive personal information,” a phrase referenced in the CCPA.
Pandora has turned to ActionIQ’s next generation customer data platform to create audience segments on demand.
COVID-19 put a temporary halt to most brick-and-mortar retail and transformed it permanently going forward. But the increase in digital shopping presents an opportunity to reach and convert new audiences.
SAP has entered the ring with its own CDP offering that will be available globally next month.
Oracle added machine learning capabilities to its CX Unity product and Microsoft announced a new engagement insights feature for its CDP.
Salesforce’s forthcoming customer data platform, dubbed Customer 360 Audiences, will be ready for general use in October.
A recent CMO Council study looks at ways in which brand leaders are unifying the marketing and communications teams during these tumultuous times.
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