MARTECH | CMO-CORNER

The Johnny Walker smart bottle is going to change the way Diageo markets the alcohol. The technology allows smartphone users to swipe to get messages.

Facebook's "Call-to-Action" button comes in handy to direct fans to games, shopping and web sites. And, it's free!

CMOs have a tough task, balancing multiple jobs far beyond creative. A successful relationship with his or her creative team is key. Here's 5 tips.

Here are three good reasons why every brand should consider empowering business units in 2015 with the tools necessary to more easily leverage UGC

Webinar specialists ON24 will be presenting a free webinar called "10 Common Webinar Mistakes...and How to Avoid Them,webinar specialists ON24 will be presenting a free webinar called "10 Common Webinar Mistakes...and How to Avoid Them" on Wednesday, March 4 at 1:00 p.m. EST, examining the common mistakes marketers make when leveraging webinars." on Wednesday, March…

How will the growth of ad blocker software affect the digital advertising industry?

The marketing technology space is projected to grow tenfold over the next 10 years, expanding from a $12 billion to a $120 billion dollar industry, according to a new whitepaper from venture capital firm Foundation Capital.

Are you up to speed on digital marketing? We get some good advice here, to not only enhance our digital work, but to enhance our own digital knowledge.

Get the scoop on next month's event and trends in the lead gen space.

Only bold CMOs will survive the marketing technology environs by understanding and embracing change. This article from CMO.com expands on the topic.