INFOGRAPHIC: 48% of Martech Budgets Have Increased in the Last Six Months
The results of Chief Marketer's latest Pulse Survey.
MARTECH | CMO-CORNER
Creating an Ecommerce Marketing Strategy in Seven Steps
Seven steps to creating realistic campaign objectives for ecommerce marketing.
Salesforce Incorporates Generative AI Into Marketing and Commerce Clouds
Salesforce unveiled a series of new features that incorporate generative AI technology into its marketing and commerce clouds.
Absolut Marketing VP Matt Foley on Activating in the Metaverse
Matt Foley, VP of Marketing for the brand, discusses its metaverse strategy.
Brands on Fire: How DoorDash and e.l.f. Beauty Leverage First-Party Data to Fuel Personalization
For first-party data-rich companies like DoorDash and e.l.f. Beauty, the key to leveraging consumer data to create exceptional brand experiences is honoring the implicit value exchange.
Three Ways to Drive More ROI From Your Mobile Experience
Key steps to improve mobile product discovery along the customer journey.
INFOGRAPHIC: 51% of Pulse Survey Respondents Use Generative AI for Marketing
The results of our AI in Marketing Pulse Survey are in.
Tips for Marketers New to Data Clean Rooms in a Privacy-First Landscape
If you're new to data clean rooms, here are some insights to consider before getting started.
How to Boost SEO Performance With UGC
The benefits and uses for user-generated content to improve a brand's SEO.
The Home Depot’s VP of Retail Media+ and Monetization Talks Retail Media Networks
A deep dive into retail media networks and The Home Depot's offering, Retail Media +.
Discover CMO on Taking a Collaborative Approach to its ‘Especially for Everyone’ Brand Platform
Anthropologie CMO on Becoming Digitally-Proficient, Courting Younger Audiences and Creative Diversification
Google’s Global Measurement VP: Prioritize Tag Management in a Post-Cookie World
Landing a Role in the C-Suite: A CMO’s Best Advice
Click here to view the 2023 winners!