USA Networks Inc. and Lycos Inc. have launched two joint promotions, seemingly to help build investor confidence in the cable and home shopping network’s plans to buy the Internet directory.
USA will promote Lycos on “Happy Hour,” a variety show to be hosted by Dweezil and Ahmet Zappa, while Lycos will feature the program on a entertainment news Web site. Plans also call for the Zappas to host on-line chats as well as be part of a grand prize for a sweepstakes.
The two companies also agreed to open an online store for official NCAA men’s basketball tournament merchandise.
