Local Web Site Advertising Grows 28%

Spending on local Web site advertising grew 28% last year to $2.7 billion, according to report released by the market research firm Borrell Associates Inc., Portsmouth, VA. The report predicts local online advertising will grow 46% to $3.9 billion this year.

Internet advertising revenues grew 59% for TV stations in 2004 to $119 million. For radio stations the rate of growth for Internet advertising nearly doubled to $34 million, the report said.