PTC, a firm that offers product lifecycle management tools, has launched an e-mail newsletter program for its value-added resellers (VARs), enabling them to deliver material from a central content database.
It relies on Total Channel Communications, a service being announced today by e-mail vendor IMakeNews, Inc. (IMN). All content and data will be stored at IMN.
In development for several months, the system will facilitate VAR newsletters in several countries and languages, including China, according to Greg James, senior director, worldwide channel marketing for PTC.
PTC has almost 350 VARs. They serve small- and mid-sized businesses, firms with sales of $500 million and less.
A small number of VARs already had
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