* Ethnic American Images
* The One Place
* Military Issue
* Muscle Car Review
* Edu-Channel High School Graduates
* Environmental Crusaders
* Blair Insert Media
* Indiana Botanic Gardens
LISTS UNDER NEW MANAGEMENT
Ethnic American Images
African American Images Inc. has appointed Impulse Media Inc. to oversee the Ethnic American Images file. This list of 97,447 African American buyers includes 11,711 names from the first quarter. Products sold include books, games, puzzles and posters. The sources are direct mail and Africanamericanimages.com. Listdata Management Services Inc. was the previous list manager.
Selections: Age, gender, state/SCF/ZIP
Sample usage: Allied Marketing, Mutual of Omaha, Antares, H&R Block, Pitney Bowes, Mediaworks, National Grants, Morningstar, Forbes
Price: $120/M
Contact: Impulse Media Inc., Oney Currithers (203-207-0227; oneyc@impulse-media.net)
NEW LISTS
The One Place
Boardmark Media Inc. has unveiled a list of 350,000 home loan seekers. Data is derived from electronic applications submitted at TheOnePlace.com. Sources include the Internet and DRTV.
Selections: Monthly hotline, age, gender, credit, state/SCF/ZIP
Price: $90/M
Contact: Listdata Management Services Inc., Warren Goff (954-484-5478; warren@listdata.com)
Military Issue
Sky Media LLC now offers a customer list from its Military Issue catalog, a spin-off from the Historic Aviation catalog. It offers 21,476 buyers and 4,000 catalog requesters from the last 12 months. The unit of sale was $75 for military collectibles.
Price: $100/M (last-12-month buyers)
Contact: Lake Group Media Inc., Belkys Reyes (914-925-2406; belkys.reyes@lakegroupmedia.com)
Muscle Car Review
Source Interlink Media has released a list of 9,765 subscribers to Muscle Car Review. Most recipients are men, median age 46. The source is 80% direct to publisher.
Selections: Six-month hotline, age, income, source, paid, lifestyle, state/SCF/ZIP
Price: $105/M
Contact: Specialists Marketing Services Inc., Amy Lyons (603-431-2873; amylyo@specialistsms.com)
Edu-Channel High School Graduates
E-mail addresses for 1 million grads have been assembled. These individuals registered at education and career Web sites. Each has specified specific interests in college, trade certification or career. Hundreds of data fields are available. Sources include Web sites and surveys. A corresponding postal file offers nearly 1.4 records. Cell phone numbers are available for text messaging. Selections: Quarterly hotline, campus/online preference, current school year, dwelling type, ethnicity, financial aid, foreign language, gender, grade point average, household income, marital status, parent’s name, scholarship, special talents, state/SCF/ZIP
Price: $135/M
Contact: ListSolutions, Sandy Ostrander (732-729-0500, ext. 17; sostrander@pmlistsolutions.com)
Environmental Crusaders
Donors to multiple environmental causes are included in the file. The count is 365,045. Each individual has contributed more than once in the last 12 months. Records were scored and ranked in statistical models to predict possible response. Sources include direct mail.
Selections: Hotlines, adult’s/child’s age, child’s gender, ethnic assimilation, income, model credit score, length of residence, dwelling type
Price: $85/M
Contact: Infocore Inc., Tom Mack Jr., (760-607-2500, ext. 13; tmack@infocoreinc.com)
NEWLY MANAGED INSERT MEDIA
Blair Insert Media
Blair LLC has chosen Millard Group Inc. to manage its insert media programs. Blow-in and package inserts are offered for the Blair Womenswear catalog. Nearly 50 million women’s catalogs are mailed annually and 3.6 million packages shipped. More than 11.2 million Blair Menswear catalogs are mailed annually and 281,000 packages shipped. A blow-in program is offered for the Blair Home Products catalog as well. Two blow-ins per catalog and 10 inserts per package can be accepted. List Process Co. formerly managed these programs.
Price: $35/M (blow-in); $60/M (PIP)
Contact: Millard Group Inc., Anthony DiNino (603-924-9262, ext. 2144; adinino@millard.com)
NEW SELECTS
Indiana Botanic Gardens
Indiana Botanic Gardens Inc. recently added a selection for age to list of Botanic Choice catalog customers and related files. A total of 257,593 buyers from the last 12 months are on file. Direct mail, package inserts and space ads are the sources.
Additional Selections: Hotlines, purchase amount ranges, age, gender, buyer/requester, product, state/SCF/ZIP
Price: $105/M
Contact: Walter Karl Inc., Tina Hess (847-273-5713; tina.hess@walterkarl.com)
