* Source Interlink Media E-mail
* Total Landscape Care E-mail
* Managing Technology Letter
* Credit Concerned Consumers
* National Subscription Service
* Popular Adult Product Buyers
* RMI Handles List Brokerage for Berea College
* People in the News
* Short Cuts
NEW LISTS
Source Interlink Media E-mail
Source Interlink Media Inc. has introduced several e-mail master files. The largest Source Interlink Powerbase E-mail master file contains more than 616,000 records, including e-mail addresses for 315,814 active subscribers. Other files target the sports, automotive, equine, high tech, marine and motorcycle markets. Data is derived from consumer magazine subscriptions.
Selections: Hotlines, gender, interest enhancements, source, state/SCF/ZIP
Price: $150/M
Contact: Specialists Marketing Services Inc., Amy Lyons (603-431-2873; amylyo@specialistsms.com)
Total Landscape Care E-mail
Randall-Reilly Publishing Co. has released 25,863 e-mail addresses targeting subscribers to Total Landscape magazine. It reaches landscape contractors, lawn maintenance firms, tree services and similar companies. The corresponding postal file names 78,044 subscribers.
Selections: Primary address, job title, annual revenue, number of employees, services offered, authority to specify, state/SCF/ZIP
Price: $350/M (e-mail file)
Contact: Information Refinery Inc., Craig Dadika (201-529-2600; cdadika@inforefinery.com)
Managing Technology Letter
Congressional Quarterly Inc. offers a list of 12,599 subscribers to the Managing Technology Letter, an e-mail newsletter associated with Governing magazine. It targets state and local government officials concerned with technology.
Selections: State/SCF/ZIP
Price: $175/M
Contact: Statlistics, Isabel Arvoy (203-778-8700, ext. 117; i.arvoy@statlistics.com)
Credit Concerned Consumers
More than 1.2 million names have been assembled for this master file. These consumers applied for a credit card, loan or other financial services at Concern.com. E-mail addresses are available for 103,889. The monthly hotline count for telephone numbers runs about 115,000. Direct mail and the Internet are the sources.
Selections: Hotlines, household income, gender, presence of children, donor, recency, state/SCF/ZIP
Price: $95/M (postal file) $140/M (e-mail file)
Contact: List Services Corp., Jeremy Siegel (203-791-4495; jseigel@listservices.com)
National Subscription Service
Consumers who purchased general merchandise and multiple magazine subscriptions are on file. This universe of 525,645 names was generated from infomercials. The average sale was $70.
Selections: Hotlines, telephone number, adult’s age, child’s age range, gender, homeowner, income, mail order buyers, presence of children, state/SCF/ZIP
Price: $75/M
Contact: Direct Partner Solutions Inc., Ann Nolan (678-762-9869, ext. 230; anolan@directpartnersolutions.com)
Popular Adult Product Buyers
Some 50,000 buyers of adult products, including 16,371 buyers from the last six months are available. The average sale was $100 for books, toys and other adult-oriented products. Forty percent of these customers are women, typically 45 or older with a $60,000 or higher income. The Internet is the source.
Selections: Hotline, gender, state/SCF/ZIP
Price: $110/M
Contact: Impulse Media, Oney Currithers (203-207-0227, ext. 117; oneyc@impulse-media.com)
IN THE NEWS
RMI Handles List Brokerage for Berea College
RMI Direct Marketing Inc. has been selected to provide exclusive list brokerage services for Berea College in Kentucky. This educational institution for low-income students charges no tuition. It has more than 18,000 active donors. Contact Debbie McLain (203-825-4602; dmclain@rmidirect.com)
People in the News
Diane Pinto was appointed e-mail list director at Direct Media Canada Inc. Pinto will oversee the recently launched DMC Interactive division. She was formerly with the e-mail list management and brokerage division at 24/7 Real Media.
Short Cuts
Tafford Uniforms has retained Createch Marketing to provide database services for postal and e-mail campaigns.
