* Time Inc. DB Pet Owners
* Evolution Group Millionaire Mentors
* Pitney Bowes 50-Plus Employees
* Women’s Health
* Healthy Cooking
* Vendome Group Long-Term Living Newsletter
* Introducing Andrea Timmerman of ParadyszMatera
NEW LISTS
Time Inc. DB Pet Owners
More than 7.2 million pet owners are named on this recently released list segment. This information derived from Time Inc.’s corporate database has been overlaid with data from Equifax. The database is comprised of direct mail subscribers to some of 26 magazines published by Time.
Selections: Hotlines, gender, source, category, state/SCF/ZIP
Price: $95/M
Contact: RMI Direct Marketing Inc., Sanso Ly (203-825-4614; sly@rmidirect.com)
Evolution Group Millionaire Mentors
This file names 8,015 seminar attendees from the first quarter. These individuals responded to promotions for seminars on real estate, Internet marketing, stock investing and government grants. Postal and telemarketing records are available. The unit of sale was $180. Direct mail is the source.
Selections: Gender, state/SCF/ZIP
Price: $125/M (postal file); $250/M (telemarketing file)
Contact: Macromark Inc., Paula Dazi (845-230-6300, ext. 349; paulad@macromark.com)
Pitney Bowes 50-Plus Employees
This list names companies with 50 or more employees that leased postage meters and purchased products from the Pitney Bowes Supply Line catalog. Nearly 190,000 records are available. The file includes medical, legal, real estate, financial and insurance professionals, among others. The average direct mail sale was $275.
Selections: Four line business address, annual dollar purchase, number of employees, gender, max per company, new to file, telephone number, SIC code, state/SCF/ZIP
Price: $145/M
Contact: MeritDirect, Kristen Killingback (914-368-1062; kkillingback@meritdirect.com)
UPDATED LISTS
Women’s Health
The circulation list for Women’s Health grew 13% in 2007 and a much larger increase is anticipated this year. The latest count for magazine’s subscription file is 659,340. Rodale Inc. launched this title in 2005.
Selections: Hotlines, age, change of address, demographic, dwelling type, ethnicity, gender, household income, lifestyle, paid, presence of children, renewals, source, Canadian, province/FSA, state/SCF/ZIP
Price: $105/M
Sample usage: Adidas, Recreational Equipment, Victoria’s Secret, American Breast Cancer Foundation, American Heart Association, Leukemia & Lymphoma Society, National AIDS Marathon, Susan G. Komen Foundation, American Media Inc., Boardroom, Conde Nast, Hearst Magazines, Meredith Corp.
Contact: ALC Data Management, Eric Friedman (609-580-2708; eric.friedman@alc.com)
Healthy Cooking
Reiman Publications recently changed the name of Light & Tasty magazine to Healthy Cooking. Almost 465,000 active subscribers are on file. No telemarketing is allowed. The source is 95% direct to publisher.
Selections: Hotlines, gender, gift givers, new to file, Nielsen County, paid, renewals, source, state/SCF/ZIP
Price: $105/M
Contact: Direct Media Inc., Mary Rose Arbagi (203-532-2522; marbagi@directmedia.com)
Vendome Group Long-Term Living Newsletter
Vendome Group has changed the name of its Nursing Homes/Long-Term Care Management e-mail newsletter to Long-Term Living. The latest count for e-mail addresses is 12,047.
Selections: Job title, business type, primary business, number of beds/units, facility type
Price: $300/M
Contact: Lake Group Media Inc., Paige McKiernan (914-925-2426; paige.mckiernan@lakegroupmedia.com)
MEET THE BROKER
Introducing Andrea Timmerman of ParadyszMatera
By Jim Emerson
This week, Meet the Broker features Andrea Timmerman’s tips for negotiating net name arrangements and other ideas for brokerage success. For the full story, click here (directmag.com/meet_the_broker/andrea_timmerman/).
