* Briefings Publishing Group
* Biz Op Book Buyers Database
* Archaeological Institute of America
* Blair Spanish Speaking Buyers
* Idea4Invention.com
* La Palabra Diaria/Daily Word
* Aircraft and Pleasure Boat Owners
* People in the News
LISTS UNDER NEW MANAGEMENT
Briefings Publishing Group
Edith Roman Associates Inc. and its affiliate ePost Direct have been appointed list manager for Briefings Publishing Group. A total of 260,883 names have been assembled on Briefings’ master file sourced from direct mail. Separate segments offer postal and e-mail addresses; telephone numbers and Canadian names. Those listed include subscribers to newsletters; as well as purchasers of employee training products, such as videos, books and special reports. MeritDirect was the prior manager.
Selections: Business/home address, title, gender, number of employees, industry, sales volume, state/SCF/ZIP
Price: $115/M (postal file); $300/M (e-mail file)
Contact: Edith Roman Associates Inc., Claude Marada (845-731-2760; claude.marada@edithroman.com) — postal); e-PostDirect Inc., Shawn Kingston (845-731-3828; shawn.kingston@epostdirect.com) — e-mail)
Biz Op Book Buyers Database
Take 5 Solutions has assumed management of this 919,484-name database. It consists of book buyers who purchased titles on topics ranging from federal jobs to bartending and other areas. Orders ranged from $60 to $100. Telephone numbers and e-mail addresses are available. Sources include direct mail, space advertising and the Internet. Listdata Management Services Inc. used to manage this data.
Selections: Monthly hotline, Age, credit card buyers, gender, income, state/SCF/ZIP
Price: $95/M (postal file); $175/M (Telephone numbers/e-mail addresses)
Contact: Take 5 Solutions LLC, David H. Brill (845-533-4030; dbrill@take5.com)
NEW LISTS
Archaeological Institute of America
Some 86,000 members are available on the AIA’s membership roster, including 7,700 U.S. members. The file includes subscribers to the American Journal of Archaeology, which is published by the institute.
Selections: Gender, source, paid, state/SCF/ZIP
Price: $250/M
Contact: List Services Corp., Neil Serendensky (203-791-4107; nserendensky@listservices.com)
Blair Spanish Speaking Buyers
The Blair master file has been overlaid with data to identify 40,600 Spanish-speaking customers from the last 12 months. This file includes buyers from various catalog titles published by Blair. The unit of sale was $60. Its average customer is 55 and has a $35,000 or better income.
Selections: Gender, state/SCF/ZIP
Price: $95/M (base)
Contact: Specialists Marketing Services Inc., Anna Harrington (201-865-5800, ext. 2113; annahaar@specialistsms.com)
Idea4Invention.com
Postal and e-mail addresses are available for 24,717 individuals. Visitors to this Web site answered questions to gain access to information about companies and services associated with bringing new inventions to market.
Selections: Date filed, telephone number, country, state/SCF/city/ZIP
Price: $85/M (postal file); $150/M (e-mail file)
Contact: VentureDirect Worldwide, Linda Truong (212-655-5110; ltruong@ven.com)
La Palabra Diaria/Daily Word
Unity publisher of the Daily Word religious magazine now offers a list of Spanish-speaking subscribers. This file contains 10,114 active subscribers through February, including 7,375 last-12-month subscribers. Roughly 80% of subscribers are women, typically 50 or older. Direct mail is the source.
Selections: Gender, 12-month recency, state/SCF/ZIP
Price: $100/M
Contact: Rickard List Marketing, Betsy Pastore (631-249-8710, ext. 117; bpastore@rickardlist.com)
CANADIAN LIST NEWS
Aircraft and Pleasure Boat Owners
Canadians who are registered and licensed to use private boats and airplanes are identified. A total of 32,423 individuals are named. Multiple sources include the Internet, directories and registries.
Selections: Gender, job function/title, telephone numbers, FSA, province
Price: $125/M (Canadian)
Contact: Cornerstone Group of Companies, Lyn Brown (416-932-9555, ext. 143; lyn@cstonecanada.com)
People in the News
Jim Lynch has been promoted to senior vice president of A/M Direct, the insert media division he helped create at Millard Group Inc. Lynch has nearly 30 years experience in direct marketing and has been with Millard for 14 years.
