* Discovery Girls Magazine
* EDC Online Business Opportunity Seekers
* Healthwise Ailment Responders
* My Access to Credit
* Real Estate Investment Survey Responders
* Micro Business and Small Business Network
* Columbia House Admail PIP
* PainVanish
* Letter to the Editor
NEW LISTS
Discovery Girls Magazine
This bi-monthly title geared for girls 7 to 12 has a total of 130,336 subscribers. A separate Canadian file offers 12,566 subscribers. Records are addressed to the family or the parents of these girls. Sources include direct to publisher, direct mail, insert media and the Internet.
Selections: Age, hotlines, source, state/SCF/ZIP
Price: $100/M (U.S. subscribers); $110/M (Canadian subscribers)
Contact: Lake Group Media Inc., Belkys Reyes (914-925-2406; belkys.reyes@lakegroupmedia.com)
EDC Online Business Opportunity Seekers
A total of 626,982 buyers and inquirers from the last 12 months are identified. Those listed registered at myEDConline.com, which offers software, marketing support and other resources for entrepreneurs interested in online business opportunities. The unit of sale ranged from $400 to $2,500 generated from the Internet.
Selections: Hotlines, gender, state/SCF/ZIP
Price: $95/M
Contact: MetaResponse Group Inc., Diane Dubocq (954-360-0644, ext. 217; ddubocq@metaresponse.com)
Healthwise Ailment Responders
This is a list of mail order buyers who responded to various offers and identified ailments suffered by household members. More than 1.8 million names have been assembled. Some of the largest segments are available for heartburn, high blood pressure, nasal allergies and high cholesterol. The sources include direct mail and the Internet.
Selections: Quarterly hotline, ailment, gender, income, education, marital status, state/SCF/ZIP
Price: $90/M
Contact: List Services Corp., Karin Geib (203-791-4187; kgeib@listservices.com)
My Access to Credit
Consumers with credit cards who have applied for additional lines are credit are named. Millions of records are on file. A weekly hotline offers 28,500 postal and e-mail addresses. These individuals have applied for secured, unsecured, stored value and other types of credit. An average applicant is 30 with a $32,500 income.
Selections: Homeowner/renter, income, adult’s/child’s age, marital status, mail order buyer, gender, length of residence, ethnicity, state/SCF/ZIP
Price: $95/M (postal file); $200/M (e-mail file)
Contact: Interactive Marketing Solutions, Chris Meehan (845-624-1155; chrism@intmktgsolutions.com)
Real Estate Investment Survey Responders
Individuals who responded to survey questions about current and future investment interests are identified. More than 1.1 million names from the last 24 months and 580,323 from the last 12 months are available. All indicated an interest to invest in a “down” real estate market. The sole source is direct mail.
Selections: Monthly hotline, gender, age, income, homeowner, marital status, credit card, state/SCF/ZIP
Price: $90/M (last-24-month names)
Contact: Macromark Inc., Mary Ellen Meyer (845-230-6300, ext. 324; mmeyer@macromark.com)
Micro Business and Small Business Network
Home and business addresses are included in this combined consumer and business database of 3.3 million names. Sources include business and credit filings, government records and various kinds of directories.
Selections: Age, date of birth, homeowner/renter, estimated home value, education, income, marital status, length of residence, investors, annual sales volume, SIC code, telephone number, owners of multiple small/micro businesses, state/SCF/ZIP
Price: $240/M
Contact: ListSolutions, Sandy Ostrander (732-729-0500, ext. 17; sostrander@pmlistsolutions.com)
NEW INSERT MEDIA
Columbia House Admail PIP
This package insert program targets Columbia House’s best customer segments in Canada. Some 500,000 packages are shipped. The maximum size for inserts is 5-1/2 by 8-1/2 inches. The maximum weight is 7 grams.
Price: $50/M (Canadian)
Contact: Cornerstone Group of Companies, Richard Todd (416-932-9555, ext. 136; rtodd@cstonecanada.com)
SPECIALS!
PainVanish
Until June 30 fundraisers are being offered 10,000 free names to test the PainVanish file. More than 200,000 pain cream buyers are available from the last 12 months. Contact Direct Media Inc., Mary Hickey (203-532-2479; mhickey@directmedia.com)
Letter to the Editor
[Re: Meet the Broker: Arlene Baum, Direct Listline Feb. 29, 2008 (MeetTheBroker) (directmag.com/meet_the_broker/baum)]
Your article on Arlene Baum inspired me to write you this note.
Arlene’s old boss Bernice Bush was the Queen of Christian lists. I believe her offices were down the street from the Trinity Broadcasting Network. I don’t know if she is still with us. I can imagine that Bernice could tell you some great stories about some of her high profile clients. Bernice was among the first list professionals in Southern California. She was a contemporary of Edith Roman and Rose Harper, both of whom were among a handful of professional women who founded their own list fiefdoms decades ago.
Arlene may have mentioned that Christian lists outnumber their secular progressive counterparts by a ratio of 3/1 in favor of Christian files. The so-called “left” has yet to master direct marketing in all of its manifestations. Perhaps that explains why secular progressives are working to ban direct mail nationwide, as though they were leveling the playing field.
Richard Viguerie, who helped Ronald Reagan raise millions via direct mail, has marketed some large Christian donor lists for years. It would be interesting for you to interview him, particularly as we near the fall elections.
David Kanter
President and CEO
AccuList, Inc.
