ON TODAY’S DIRECT LISTLINE:
* Eurway Catalog
* Philadelphia Home
* TV Guide
* Canon Communications
* Introducing Chatty Teirstein of Direct Media Inc.
* People in the News
* All You Magazine
* Victoria’s Secret Canadian Buyers
NEW LISTS
Eurway Catalog
Eurway Inc. has released a list of 62,901 catalog customers, including 37,163 buyers from the last 12 months. The average sale was $630. Products sold include furniture for the home or office, lighting and artwork. These customers are typically 35 to 44 and have a $75,000 average income. No telemarketing is allowed.
Selections: Hotlines, purchase amount (ranges), gender, state/SCF/ZIP
Price: $95/M
Contact: Millard Group Inc., Elyssa Cunningham (203-322-3610; ecunningham@millard.com)
Philadelphia Home
A list of 22,457 subscribers to this interior design magazine has become available. Subscribers have a $159,000 average household income and an average net worth of $628,800. About 61% are married, 71% are college graduates and 68% hold professional or managerial jobs. Some 93% live in Pennsylvania, Delaware or New Jersey. The sources are direct mail and direct to publisher.
Selections: Gender, state/SCF/ZIP
Price: $125/M
Contact: Lake Group Media Inc., Paige Hitchcock (914-925-2426; paige.hitchcock@lakegroupmedia.com)
TV Guide
Five more list segments have been added to TV Guide’s list portfolio. Among them are lists that identify health and fitness enthusiasts (1.8 million names), lottery players (921,047) and arts and crafts hobbyists (548,117). The TV Guide master file has grown to 3.7 million names, reflecting a 500,000-name increase in the latest update.
Selections: Age, gender, income, recency, source, change of address, state/SCF/ZIP
Price: $123/M
Contact: Worldata, Jay Schwedelson (561-393-8200, ext. 176; jays@worldata.com)
NEW SELECTS
Canon Communications
Telephone numbers have become available from more than a dozen subscription files in the Canon Communications list group. These include Canon’s master file offering 304,896 telephone numbers. Separate lists target professionals in the medical manufacturing, microelectronics, pharmaceutical, packaging and plastics industries, among others.
Additional selections: E-mail addresses, job function, business/industry, state/SCF/ZIP
Price: $250/M (base)
Contact: Statlistics, Jennifer Felling at 203-778-8700, ext. 138 or j.felling@statlistics.com)
MEET THE BROKER
Introducing Chatty Teirstein of Direct Media Inc.
This week, Meet the Broker features Chatty Teirstein, who believes postal rate increases lead to growth in e-mail marketing and thus more e-mail list rental business for brokers. For more about the impact of postage on brokerage, click here (directmag.com/meet_the_broker/teirstein).
People in the News
Tobi Milgram has been named vice president of sales at Specialists Marketing Services Inc. Milgram will focus on the timeshare, travel and telemarketing list markets. She has more than 11 years of direct marketing experience and is the former vice president of list brokerage at Teramedia Corp.
SPECIALS!
All You Magazine
Catalogers who haven’t used All You Magazine’s list in the past 12 months are being offered a $30/M discount off the base rate and a $10/M cap on selections. This women’s title has 366,754 subscribers. Contact Belardi/Ostroy, Greg Jarrow (212-381-1726; gregj@belardiostroy.com)
Victoria’s Secret Canadian Buyers
Through the end of March test mailers can receive $15/M off the base price of Victoria’s Secret Canadian Buyers file. Names for nearly 250,000 buyers are available. Contact Cornerstone Group of Companies, Alejandra Cuevas (416-932-9555, ext. 177; acuevas@cstonecanada.com)
