* American Alliance for Health, Physical Education and Dance
* DecisionMaker Supply Chain Marketplace
* Strategic Affiliates
* Forest Landowners Association
* Democrats and Republicans
* Pony Owners
* E-mail, Consumer Magazine List Prices Drop
* InfoUSA Buys Millard, Seeks More Acquisitions
* People in the News
LISTS UNDER NEW MANAGEMENT
American Alliance for Health, Physical Education and Dance
A group of six organizations appointed MGI Lists to manage the American Alliance for Health, Physical Education and Dance’s combined membership file. The 19,553 named here are members of the National Associations for Girls and Women in Sports; Sport and Physical Education; and Active Lifestyles and Fitness. The National Dance Association and the American Associations for Health Education and Leisure and Recreation also contributed names. Home addresses are provided for 76% of the members. Infocus Marketing Inc. formerly managed these names.
Selections: Association, primary responsibility, employment level, council description, state/SCF
Price: $95/M
Contact: MGI Lists, Tawanna Terry at 800-899-4420, ext. 349 or tterry@mgilists.com
NEW LISTS
DecisionMaker Supply Chain Marketplace
More than 202,000 individuals’ e-mail addresses are on the DecisionMaker Supply Chain Marketplace file. Those listed oversee the purchase of products and services for manufacturing plants, warehouses and distribution centers at some 160,000 locations in the United States and Canada. Sources include controlled-circulation subscription records, directories and trade show attendee rosters. Corresponding postal and telemarketing lists have been on the market for some time.
Selections: Business type, buying authority, job function, sales volume, design/specify, square footage of warehouse/location, source, multisource, one per location, recency, sales volume, SIC code, telephone numbers, Canadian names, state/SCF/ZIP
Price: $445/M (e-mail file)
Contact: DM2, Lisa Slusher at 800-323-4958, ext. 8366 or lslusher@dm2lists.com
Strategic Affiliates
Some 338,389 opportunity seekers who spent $50 or more in response to an Internet offer are identified on the Strategic Affiliates file. They paid to become members of a cooperative and opted in to receive postal offers.
Selections: Monthly hotline, age and income ranges, renter/homeowner, gender, state/SCF/ZIP
Price: $95/M
Contact: Offers in the Mail, Tony Monaco at 877-624-5478 or AM@offersinthemail.com
Forest Landowners Association
This postal file names 8,831 members of the Forest Landowners Association. More than 1,900 e-mail addresses are listed. Most members are college-educated men in their mid-60s; many live in Southern states. Fifty-four percent own forested land for investment income, 21% for recreation and 20% for maintaining wildlife and hunting.
Selections: Telephone numbers, state/SCF/ZIP
Price: $150/M (postal file); $600 (entire e-mail file)
Contact: Infocus Marketing Inc., Jeff Wimbish at 800-708-5478, ext. 3263 or jwimbish@infocusnet.com
NEW COMPILED LISTS
Democrats and Republicans
Four lists of those who made donations to political parties over the last 12 months have been built with data from Internet surveys and voter registration records. Government for the People Determined Democrats and Female Defenders of the Democratic Agenda identify 267,859 and 175,229 respectively. Loyal Republican Donors by Cause has 514,085 names. The count for Female Fighters for the Republican Agenda is 325,231. Democrats gave between $50 and $150; Republicans $50 to $125.
Selections: Donation by cause, quarterly hotline, ethnicity, religion, veterans, gender, income, age, presence of children, state/SCF/ZIP
Price: $75/M to $80/M
Contact: List Experts Inc., Lisa Teele at 727-669-2500 or LisaT@thelistexperts.com
Pony Owners
Public records were gathered to create the Pony Owners list. Women’s names comprise 80% of the file. Owners of several breeds, including Shetland ponies, are listed.
Selections: State/SCF/ZIP
Price: $130/M
Contact: Mail Marketing Inc., Joann O’Rourke at 201-750-3222, ext. 26 or jorourke@mailmkt.com
IN THE NEWS
E-mail, Consumer Magazine List Prices Drop
Business-to-business e-mail list prices decreased by as much as $6/M and the cost of consumer e-mail files fell by nearly $3/M between October 2004 and October 2005, Worldata reported. B-to-B e-mail lists run $281/M on average while the typical price for consumer e-mail lists is $167/M, according to Worldata’s Fall 2005 List Price Index. Similarly, the cost for consumer magazine lists slipped by $5/M to an average price of $104 over the last year. Prices for newsletter lists were up $5/M to about $175/M. Donor files rose $1/M to $76/M, Worldata noted.
InfoUSA Buys Millard, Seeks More Acquisitions
Millard Group Inc. will be independently operated as part of InfoUSA’s Donnelley Marketing list operation following the latter’s cash purchase of Millard. InfoUSA owns Edith Roman Associates Inc. and Walter Karl Inc. and said it’s looking to buy more list management and brokerage firms.
People in the News
Lynn Anne Badurina was named director of online marketing services at Mokrynskidirect.
Wendy Udell-Blechman has joined Walter Karl Inc. as a sales executive in the list management division. She had been working for Mokrynskidirect.
