* Dreammates.com
* American Disaster Relief Donors
* Shop at Home Military and Aviation
* Wine Lovers Pneumatic Cork Remover
* Traveling Consumers of Chile
* O’Reilly Media
* A+ Baby Boomers
* Carol Wright Gifts and Carol Wright Gifts Enhanced
* The American Prospect
NEW LISTS
Dreammates.com
A master file with 574,531 names from the Internet dating service Dreammate.com has come on the market. Sixty-two percent of those listed are women.
Selections: Monthly hotline, gender, presence of children, credit card, state/SCF/ZIP
Price: $100/M
Contact: Carney Direct Marketing Inc., Jim Kellough at 949-581-5100, ext. 316 or jim@carneydirect.com
American Disaster Relief Donors
Three nonprofit organizations have contributed a total of 891,574 names to the American Disaster Relief Donors file. There are 545,236 records with telephone numbers and 654,236 with e-mail addresses. Most of these individuals are homeowners, 35 or older with better than a $40,000 household income. The average contribution was $25. Direct mail is the source.
Selections: Date of birth, ethnicity, homeowner, income, monthly hotline, presence of children, state/SCF
Price: $85/M (postal file)
Contact: ABC Direct Marketing Services Inc., Joyce Landry at 212-327-3315 or jlandry@abcdm.biz
Shop at Home Military and Aviation
Consumers who requested and paid for catalogs are available on the Shop at Home Military and Aviation list. The count is 132,562. Products sold include aviation collectibles and models, historic replicas and military memorabilia. No telemarketing is allowed.
Selections: Dollar amount spent (ranges), hotlines, gender, state/SCF/ZIP
Price: $80/M
Contact: Mal Dunn Associates Inc., Jennifer Schmidt at 845-278-1200, ext. 339 or jenb@dunndirect.com
Wine Lovers Pneumatic Cork Remover
A list identifying 60,000 wine lovers who purchased pneumatic cork removers has been released. FSIs and space advertising are the sources. No telemarketing is allowed.
Selections: Gender, monthly hotline, state/SCF/ZIP
Price: $85/M
Contact: Gnames Advantage L.P., Stacy Abron at 972-871-2828, ext. 229 or stacya@gnames.com
Traveling Consumers of Chile
Chilean consumers who responded to direct mail travel offers have been assembled on a file with 38,794 names. The main destination for Chilean travelers is the U.S. Roughly half traveled for tourism. Florida is the most popular destination.
Selections: Gender, geography
Price: $145/M
Contact: Davis Direct Worldwide, Andrew Jackson at 206-275-2532 or ajackson@davisdirect.com
NEW SELECTS
O’Reilly Media
E-commerce development, hardware/robotics and home computing categories have been added to the area of interest selection on the O’Reilly Media list. The last-12-month count for these book buyers is 11,005. The average direct mail generated order was $75.
Additional selections: State/SCF/ZIP
Sample usage: Sans Institute, Microwarehouse, Syncsort, CDW, Skillpath
Price: $195/M
Contact: Rubin Response Management Services Inc., Scott Wells at 847-619-9800, ext. 215 or scottw@rubinresponse.com
UPDATED LISTS
A+ Baby Boomers
The Credindex Credit Card Buyers list has been renamed A+ Baby Boomers, after a statistical model was run to identify a different market profile. More than 7 million names from the last 12 months are available. Roughly 500,000 new names are added each month. Seventy-eight percent of those listed are married. Spanish speakers are available.
Age range, donors, mail order buyers, ethnicity, Catholics, Hispanics, $100,000-plus income, gender, homeowners, dwelling type, bank/retail credit card, monthly hotline, state/SCF/ZIP
Price: $75/M
Contact: Infocore Inc., Carrie James at 760-607-2500, ext.19 or cjames@infocoreinc.com
SPECIALS!
Carol Wright Gifts and Carol Wright Gifts Enhanced
A $5/M discount off the base price of Carol Wright lists is available for new tests through Dec. 1. Contact Mokrynskidirect, Ann Brown-Lynch at 704-895-0820 or alynch@mokrynski.com
The American Prospect
Fundraising offers can be tested for $10/M off the regular base price of The American Prospect magazine list, through Dec. 31. The count is 40,889. Contact ALC Data Management, Shawn Danitz at 609-580-2758 or shawn.danitz@alc.com
