* Northland Biogenics Health Product Buyers
* ENC Research
* Savvy Internet Buyers
* Canadian Business Report
* OnSale.com PIP
* Performance Auto and Sound
* Latin-Pak Introduces Data Appending Services
* Short Cuts
* International Male/Undergear
NEW LISTS
Northland Biogenics Health Product Buyers
Northland Biogenics Inc. has released a list dietary supplement buyers. Some 41,000 individuals purchased a flower pollen product called RejuvaPol offered by direct mail.
Selections: Gender, state/SCF/ZIP
Price: $125/M
Contact: VentureDirect Worldwide Inc., Meta Washington at 212-655-5284 or [email protected]
ENC Research
There are 902,028 names available from the online marketing research firm ENC Research. These men (30%) and women (70%) responded to surveys at ENCResearch.com. An additional 58,177 Canadians are available.
Selections: Hotlines, age, gender, household income, mail order buyers, cat/dog owners, grandchildren, special interests, bible/devotional, music genres, gardening, sports enthusiasts, state/SCF/ZIP
Price: $100/M (U.S. file); $105/M (Canadian file)
Contact: Fasano and Associates, Jennifer Radics at 818-728-9030, ext. 103 or [email protected]
Savvy Internet Buyers
Consumers who responded to direct mail offers by making purchases at a Web site are named on Savvy Internet Buyers, a list with 927,652 names. The unit of sale was $250.
Selections: Monthly hotline, apparel, children’s products, books, food/wine, cosmetics, gardening, home furnishings, jewelry, magazines, music, sporting goods, travel, gender, income, age, presence of children, state/SCF/ZIP
Price: $80/M
Contact: List Experts Inc., Iris Caralla at 727-669-2500 or [email protected]
CANADIAN LIST NEWS
Canadian Business Report
More than 1.5 million records have been assembled on the Canadian Business Report file. Businesses and nonprofit organizations located in Canada are listed. This file is available for unlimited annual use. Sources include directories, rosters and other public records.
Selections: Key decision makers, telephone numbers, new businesses, women/ethnic owned businesses, business type by SIC or NAICS codes, ethnicity, gender, FSA, job title, number of employees sales volume, province, postal code
Price: $75/M
Contact: ListSolutions, Sandy Ostrander at 732-729-0500, ext. 17 or [email protected]
NEW INSERT MEDIA
OnSale.com PIP
OnSale.com has introduced a package insert program that targets its Internet and catalog customers. Each of the 60,000 packages shipped annually can carry up to 10 inserts. The maximum size is 5-1/2 by 8-1/2 inches, weighing up to .25 ounce.
Price: $60/M
Contact: LH Management Division, Leon Henry Inc., Debra Goldstein at 914-285-3456 or [email protected]
NEW SELECTS
Performance Auto and Sound
A six-month hotline selection has been added to the Performance Auto and Sound magazine file. A total of 21,498 active U.S. and 19,457 Canadian subscribers are available. About 15% of these subscribers are women.
Additional selections: Gender, state/SCF/ZIP
Sample tests: Adam and Eve, Conde Nast, Autoweek, FHM, JC Witney & Co., Playboy Catalog
Price: $95/M (U.S. file); $115/M (Canadian file)
Contact: IdeaList Co., Ben Frutos at 203-754-5478 or [email protected]
IN THE NEWS
Latin-Pak Introduces Data Appending Services
The Hispanic direct marketing firm Latin-Pak, based in St. Louis, has begun offering data appending services. It generates opt-in e-mail addresses for appending to postal files, and postal addresses for appending to e-mail lists. Selects such as age and marital status may be added to files. Contact: Latin-Pak, Rodney Bass at 800-625-4283 or [email protected]
Short Cuts
The Direct Marketing Association’s List and Database Council hosts a Young Professionals Day for junior-level staff on May 4 in New York. Call 212-790-1500.
RMI Direct Marketing Inc. now provides access to month-end reports for clients online at its Web site rmidirect.com.
SPECIALS!
International Male/Undergear
Home decor and gift mailers can test the International Male and Undergear men’s apparel catalog lists for $100/M with selections free. IM has 78,111 and Undergear 80,270 buyers from the last 12 months. Contact: Belardi/Ostroy ALC LLC, Caroline Gensone at 212-381-1741 or [email protected]
Network
