* Yankee Magazine
* Custom Direct Files
* Health Advice Readers
* San Francisco and Diablo Magazines
* Real Mortgage Credit File With FICO
* Power Magazine
* CIO Telephone Numbers
* People in the News
* Short Cuts
* Boston Proper
LISTS UNDER NEW MANAGEMENT
Yankee Magazine
Yankee Publishing Inc. has appointed Direct Media Inc. to manage the Yankee Magazine list. This New England regional title has 266,057 active subscribers; average age 50, with a $75,000 average household income. Millard Group Inc. was the prior list manager.
Selections: Hotlines, gender, paid, source, state/SCF/ZIP
Sample usage: Antiques Road Show Insider, Boston Magazine, Cape Code View, Consumer Reports, Cottage Living, Down East Magazine, Good Housekeeping Magazine, Nova Scotia Tourism, Oreck Corp., March of Dimes Foundation, Martha Stewart Living
Price: $95/M
Contact: Direct Media Inc., John Briley at 203-532-2436 or [email protected] and Justine Ciocchi at 203-532-3737 or [email protected]
NEW LISTS
Custom Direct Files
The 1.2-million name Custom Direct Animals and Pets Enhanced file is just one of several new list segments recently introduced by Custom Direct. Some of the other files identify individuals interested in religion, patriotism or the environment, to name a few. All these files are made up of check buyers and overlaid data from the Acxiom Infobase database.
Selections: state/SCF/ZIP
Price: $85/M (last 12-month buyers)
Contact: Adrea Rubin Management Inc., Tom Mack at 646-487-3783 or [email protected]
Health Advice Readers
More than 4.2 million names have been assembled for the Health Advice Readers list. It’s comprised of health-related newsletter and magazine readers. The source is a Dataline e-mail health survey.
Selections: Quarterly hotline, gender, income, adult’s/child’s age, presence of children, ethnicity, mail order buyers, state/SCF/ZIP
Price: $90/M
Contact: List Experts Inc., Lisa Teele at 727-669-2500 or [email protected]
San Francisco and Diablo Magazines
Some 48,856 names are available on a master file consisting of subscribers to San Francisco and Diablo magazines. Diablo is a lifestyle magazine for San Francisco’s East Bay region.
Selections: Gender, state/SCF/ZIP
Price: $95/M
Contact: Rubin Response Management Services Inc., Donna Lundell at 847-619-9800, ext. 166 or [email protected]
NEW COMPILED LISTS
Real Mortgage Credit File With FICO
Roughly 110 million names have been compiled from credit bureaus and other public records to launch the Real Mortgage Credit File With FICO database. More than 500 individual credit selects are offered. This file is based on actual mortgage data, rather than statistical models or credit summaries. These records are only available for credit offers; postal or telemarketing.
Selections: FICO, Experian national equivalency score, aggregate mortgage balance, revolving/installment debt amounts, all trades aggregate balance excluding, mortgage and home equity, number of revolving satisfactory trades, derogatory items (late payments), mortgage type and highest balance, bankruptcy chapter, dwelling type, estimated equity/loan-to-value, mortgage/age of most recent trade, mortgage/worse status of open trades, age exact/inferred, owner occupied/estimated equity, length of residence, loan amount, loan rate type, market value, home purchase amount/date, telephone numbers
Price: $150/M (base)
Contact: Morgan Direct Inc., Clark Morgan at 336-851-5463, ext. 202 or [email protected]
UPDATED LISTS
Power Magazine
TradeFair Group Publications has reappointed Edith Roman Associates and its affiliate ePost Direct to manage Power Magazine’s postal and e-mail files. More than 55,000 paid subscribers and 33,000 e-mail addresses are listed. Segments with international and Canadian names are available as well. TradeFair recently purchased this energy industry magazine from Platts.
Selections: state/SCF/ZIP
Price: $140/M (postal file); $300/M (e-mail file)
Contact: Edith Roman Associates Inc., Michael Murphy at 845-731-2682 or [email protected] (postal file) and ePostDirect, Maggy Pizzuto at 845-731-3844 or [email protected]
CIO Telephone Numbers
CXO Media now offers more than 95,000 telephone numbers with companion postal and e-mail lists targeting chief information officers. Records will only be released to third-party telemarketing agencies.
Selections: Job function/title, organization’s industry or function, number of employees, annual revenue/budget for information services, IT budget involvement/strategy, home/business address, technology purchases, operating systems used/planned, products and services, state/SCF/ZIP
Price: $340/M (telemarketing file)
Contact: IDG List Services, Paul Capone at 508-370-0865 or [email protected]
IN THE NEWS
People in the News
Megan Miller has been appointed as a senior account coordinator at Teramedia Corp.
Short Cuts
Job function selectivity has been expanded on the Internet Telephony Magazine list, managed by L.I.S.T. Inc.
A new $80/M catalog rate has been instituted for the American Association of University Women file, according to the list manager MKTG Services.
SPECIALS!
Boston Proper
The first select is free for out-of-category tests of the Boston Proper file, through July 31. A total of 328,568 apparel buyers are available from the last 12 months. Contact Mokrynskidirect, Allison Fais at 201-488-5656, ext. 640 or [email protected]
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