* America’s Entertainment Book
* MacWorld/PC World Enhanced Database
* Eagle Publishing Investor Prospect
* Healthy Choices — The New American Lifestyle
* VentureDirect Golf Database
* 4Time Consumer MO Multibuyers
* Consumer Electronics Buyers
* General Nutrition
LISTS UNDER NEW MANAGEMENT
America’s Entertainment Book
Media Source Solutions Inc. now manages the America’s Entertainment Book file. Consumers who bought this book received discounts on dining, shopping and travel. Sources include the Internet, telemarketing and newsstands. Data for new telephone connections, new homeowners, new credit cardholders and lifestyle interests are overlaid. The file previously had been managed in house.
Selections: Age range, credit card buyers, ethnicity, gender, income, state/SCF/ZIP
Price: $90/M
Contact: Media Source Solutions Inc., John Salmon at 954-788-0213 or [email protected] and Michele Volpe at 954-788-0213 [email protected]
NEW LISTS
MacWorld/PC World Enhanced Database
A combined MacWorld/PC World enhanced database is available. Millard Group Inc. recently assumed management of MacWorld magazine’s files; PC World’s lists already were being handled there. The database names 925,222 subscribers who are interested in computer technology. Updates will be made quarterly in conjunction with Millard Group’s cooperative database.
Selections: Hotlines, adult’s/child’s age range, business/home address, ethnic, gender, income, lifestyle, mail order, presence of children, religion, source, state/SCF/ZIP
Price: $100/M
Contact: Millard Group Inc., Beth Tyle at 603-924-9262, ext. 2350 or [email protected]
Eagle Publishing Investor Prospect
Eagle Publishing Inc.’s investor prospect file names active and former paid subscribers to investment newsletters. Some 54,503 men and 10,385 women are listed. The unit of sale was $150. The main source (85%) is direct mail.
Selections: Gender, state/SCF/ZIP
Price: $150/M
Contact: MetaResponse Group Inc., Dorothy Laudano at 954-360-0644, ext. 202 or [email protected] and Priscila Silva at 954-360-0644, ext. 217 or [email protected]
Healthy Choices — The New American Lifestyle
Consumer survey and attendee data are gathered on this file. Nearly 3.4 million names of those who attended U.S. health-related events, including Life in Dallas, Health Expo L.A., and Heart Walk in Denver are identified. No telemarketing is allowed.
Selections: Hotlines, age, diet and nutrition, environmental concerns, ethnicity, gender, health and fitness, homeowner, income, subscribers, presence of children, sports, state/SCF/ZIP
Price: $85/M
Contact: Infocore Inc., Carrie James at 760-607-2500, ext.19 or [email protected]
VentureDirect Golf Database
More than 4.5 million names from various golf-related lists are combined on VentureDirect’s golf database. The median age of those listed is 59. Thirty-four percent have children ages 13 to 18. Data is derived from such lists as Edwin Watts, Yodawobe, Pin High Golf, Midwest Golf Tournaments and Golf Club Depot. Sources include direct mail, space advertising, telemarketing and the Internet.
Selections: Hotlines, gender, presence of children, adult’s/child’s age, income, homeowner, state/SCF/ZIP
Price: $80/M
Contact: VentureDirect Worldwide, Michelle Howard at 212-655-5134 or [email protected]
4Time Consumer MO Multibuyers
RJ Persson Enterprises Inc. offers more than 1.5 million names on the 4Time Consumer Mail Order Multibuyers file. Those listed spent approximately $180 for general merchandise, books, and home-study and work-at-home programs. About 100,000 telephone numbers and e-mail addresses are listed. Direct mail and space advertising are the sources.
Selections: Age, credit card, gender, source, product, state/SCF/ZIP
Price: $100/M (base)
Contact: Listdata Management Services Inc., David Brill at 845-357-1881 or [email protected] and Oney Currithers at 845-357-1881 or [email protected]
Consumer Electronics Buyers
This list identifies 732,000 individuals and households that bought electronics products during the past 12 months. The average household income is $66,000. The file is enhanced with more than 400 unique data points. Sources include the Internet and Equifax.
Selections: Age, hotline, gender, state/SCF/ZIP
Price: $110/M
Contact: LH Management Division, Leon Henry Inc., Nicole D’Agostino at 914-285-3456, ext. 48 or [email protected]
NEW SELECTS
General Nutrition
Many product selections are available on General Nutrition’s customer file. Nearly 900,000 buyers’ names from the last six months are listed. The average sale was $55. Retail and online transactions are the sources.
Additional selections: Dollar amount spent (ranges), gender, gold card members, state/SCF/ZIP
Price: $95/M (base)
Contact: Direct Media Inc., Matthew Musikar at 203-532-2445 or [email protected]
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