* Koolkids Vitamins
* Auto Credit Direct
* Higher Standard Health Buyers
* RadioDeals.com Responders
* Hispanic American Buyers
* Indiana Botanic Gardens
* Ticker Magazine E-mail
* E-mail List Price Decline Continues
LISTS UNDER NEW MANAGEMENT
Koolkids Vitamins
Above All Marketing has assumed management of the Koolkids Vitamins list. This file names 648,995 parents who purchased daily vitamin supplements for children. The unit of sale was $20. Telemarketing is the source, but this file is not available for telemarketing use. Coastal Direct Marketing was the prior list manager.
Selections: Monthly hotline, age, gender, state/SCF/ZIP
Sample usage: Life Extensions, Indiana Botanic Gardens, Detroit Zoo, Cystic Fibrosis Foundation, Wild Animal Orphanage
Price: $85/M
Contact: Above All Marketing, Gabe Farrell at 201-988-4516 or [email protected]
Auto Credit Direct
Impulse Media has been tapped to manage Auto Credit Direct’s postal and telemarketing list. More than 38,000 credit seekers are available from January and February. Direct response TV and direct mail are the sources. Macromark Inc. previously managed this file under the name Car Go Sub Prime Auto Applicants.
Selections: Gender, state/SCF/ZIP
Price: $100/M (postal file); $250/M (telemarketing file)
Contact: Impulse Media, Pam Ranalli at 203-825-4652 or [email protected]
NEW LISTS
Higher Standard Health Buyers
Consumers who made online purchases of dietary products and herbal supplements are named on the Higher Standard Products file. A total of 32,771 buyers are available. The average sale was $85. The source is the Web site higherstandardhealth.com.
Selections: Quarterly hotline, gender, state/SCF
Price: $100/M
Contact: MetaResponse Group Inc., Dorothy Laudano at 954-360-0644, ext. 202 or [email protected] and Priscila Silva at 954-360-0644, ext. 217 or [email protected]
RadioDeals.com Responders
NetFree Direct Inc. offers 19,915 names on the RadioDeals.com Responders list. Individuals listed responded to direct response radio advertising and clicked on the RadioDeals.com site, where they provided information for a chance to win a prize.
Selections: Hotlines, date of birth, gender, state/SCF/ZIP
Price: $95/M
Contact: Catamount Group, Joan Ryan at 203-778-4110 or [email protected]
Hispanic American Buyers
More than 50,000 names have been assembled on the Hispanic American Buyers list. These individuals reported their ethnicity via online and offline surveys. The file includes demographic enhancements to provide behavioral and lifestyle data, composite psychographics and personality type. More than 400 unique data points are available. Equifax is the source.
Selections: Age, hotline, income, gender, state/SCF/ZIP
Price: $100/M
Contact: LH Management Division, Nicole D’Agostino at 914-285-3456 or [email protected]
NEW SELECTS
Indiana Botanic Gardens
The Indiana Botanic Gardens now offers 12 more categories under its product selection. New ones include digestion, energy and fatigue, heart, immune builders, joints and men’s health. The others are mental health, respiratory, stress relief, vision, weight loss and women’s health. A total of 204,801 last-12-month buyers are available.
Additional selections: Hotlines, gender, buyer/requester, product, $50-plus buyers, state/SCF/ZIP
Price: $95/M (last-12-month buyers)
Contact: Rubin Response Management Inc., Dorothy Crider at 847-619-9800, ext. 185 or [email protected]
Ticker Magazine E-mail
Selections for job function and license have been introduced on the Ticker Magazine E-mail list. A total of 38,342 e-mail addresses are available. Subscribers to Ticker magazine include stockbrokers, investors, financial planners, insurance agents and financial services professionals. Sixty-five percent of those listed own businesses. Their median age is 45; median household income $130,000.
Price: $400/M
Contact: Rickard List Marketing, Gerard Petrocelli at 631-249-8710, ext. 118 or [email protected]
IN THE NEWS
E-mail List Price Decline Continues
By Jim Emerson
Data card prices for consumer and business-to-business e-mail lists can be expected to continue declining in the months ahead, as list owners lower published prices to reflect more typically negotiated CPM rates.
“Pricing on e-mail lists has always been high and has always been negotiated off the rate card,” said Ray Tesi, senior vice president at Worldata.
The Worldata List Price Index has tracked declining e-mail list prices for several quarters. The spring index reported consumer e-mail prices declined by an average of $4/M to $163/M. Business-to-business e-mail file pricing declined by an average of $3/M to $277/M, compared to one year ago.
This trend for lower e-mail list prices began with the dot-com bust, but it’s continuing now because net name arrangements (common for postal lists) are not available for e-mail lists. So, list users try to negotiate a lower CPM on e-mail lists instead, Tesi said.
Other Worldata Index highlights released Thursday indicate newsletter postal list prices increased by an average of $3/M to $178/M. Donor list prices increased an average of $3/M to $79/M.
The largest reported prices increases were for health, government and education “public sector” lists, which rose an average of $4/M between March 2005 and March 2006, according to Worldata.
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