* Catholic Digest
* HorseCity.com
* Bond Investment Subscribers
* Global Manufacturing Professionals
* Single, Shopping and Buying
* Today’s Bride E-mails
* BuyerShare Multichannel Buyers
* Introducing Maggie Powers at Infocus Marketing Inc.
LISTS UNDER NEW MANAGEMENT
Catholic Digest
RMI Marketing Inc. has been appointed manager of the Catholic Digest magazine list and enhanced database, effective March 1. Catholic Digest has roughly 185,000 subscribers. Millard Group Inc. will handle these files through Feb. 28.
Selections: Hotlines, Canadian, change of address, direct-to-publisher, age range, presence of children, child’s age, credit card, gender, homeowner, income, lifestyle, mail order buyers, source, state/SCF/ZIP
Sample usage (depending on file): America Needs Fatima, Calvary Hospital, Canadian Bible Society, Capuchin Franciscan Friar, Catholic Charities, Hanna Boys Center, Harriet Carter Gifts, Mayo Clinic, Yankee Magazine, Angel Book Club, Creative Irish Gifts, K12 Inc. Loyola University
Price (current): $100/M (subscribers); $90/M (enhanced)
Contact: RMI Direct Marketing Inc., Carol Forbes at 203-825-4634 or [email protected]
NEW LISTS
HorseCity.com
Morris Communications Co. has introduced a list of horse owners who signed up for a monthly newsletter offered at HorseCity.com. A total of 24,510 subscribers are available. Most live in families with children and are involved with horses through their children, usually a daughter 11 to 15. The average household income is $125,000.
Selections: State/SCF/ZIP
Price: $120/M
Contact: Mail Marketing Inc., Joann O’Rourke at 201-750-3222, ext. 26 or [email protected]
Bond Investment Subscribers
The recently introduced Investor Newsletter Network list group includes the Bond Investment Subscribers file. It identifies more than 25,000 subscribers to three or more newsletters focusing on bond investments. These investors are paying an average of $700 annually for subscriptions.
Selections: Hotlines, telemarketing, gender, home/business address, ethnicity, state/SCF/ZIP
Price: $180/M
Contact: Walter Karl Inc., Mireille St. Armand at 845-732-7056 or [email protected]
Global Manufacturing Professionals
Some 66,996 individuals are named on the Global Manufacturing Professionals database. It consists of executives involved in purchasing, production and engineering management at manufacturing enterprises. Direct mail is the source.
Selections: Gender, one per site, number of employees, business/industry, state/SCF/ZIP
Price: $125/M
Contact: Edith Roman Associates Inc., Michael Costantino at 845-731-2748 [email protected]
Single, Shopping and Buying
More than 2.3 million names have been assembled for the Single, Shopping and Buying list. They’re 20 to 35 with a $35,000 average income. This file is sourced from magazine subscriptions, online registrations, infomercials and other self-reported data.
Selections: Age, credit card buyers, dwelling type, ethnicity, gender, income, length of residence, lifestyle, mail order buyers, monthly hotline, music interest, book buyers, accessories, single/multibuyers, magazine subscribers, apparel, travel, catalog/online buyers, new movers, state/SCF/ZIP
Price: $90/M
Contact: Media Source Solutions Inc., John Salmon at 954-788-0213 or [email protected] and Michele Volpe at 954-788-0213 [email protected]
CANADIAN LIST NEWS
Today’s Bride E-mails
The base price for the Today’s Bride E-mail file has been reduced to $250/M (Canadian), reflecting a $100/M decrease. This file offers 13,566 e-mail addresses for Canadian women who were engaged for marriage within the last 24 months.
Selections: Telephone numbers, recency, wedding date, FSA, province
Price: $250/M (Canadian)
Contact: Cornerstone Group of Companies, Chantelle McGuire at 416-932-9555, ext. 175 or [email protected] and Victor Chang at 416-932-9555, ext. 127 or [email protected]
UPDATED LISTS
BuyerShare Multichannel Buyers
The updating frequency has been increased to monthly for the BuyerShare Multichannel Buyers list. Likewise a monthly hotline has become available. More than 800,000 buyers from the last three months are named. The average sale was $100 for books, publications and other products for the home. Sources include direct mail.
Selections: Multichannel buyers, hotlines, $25/50/100-plus buyers, gender, state/SCF/ZIP
Price: $85/M
Contact: Sound Beach Marketing Partners LLC, Terry Hudock at 203-698-0708 or [email protected] and Debbie Tether at 203-270-8995 or [email protected]
MEET THE BROKER
Introducing Maggie Powers at Infocus Marketing Inc.
This week, Meet the Broker features Maggie Powers, a specialist in association lists and other markets. She’s the proud owner of six Labrador Retrievers. To learn why she’s excited about mobile marketing, click here (directmag.com/meet_the_broker/powers).
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