Great USA Flags
The Great USA Flags postal and e-mail files have been introduced by Loring Direct Response Inc. There are 375,000 60-day buyers named in these files. All the records include e-mail addresses. Great USA sells the Iraqi “Most Wanted” Playing Cards, which have been featured on NBC, FOX, CBS and MSNBC. Great USA is a Web site (www.greatusaflags.com) that also sells flags, lapel pins, WWII spotter decks and posters. The average sale is $35. When people make a purchase online they provide their postal address, e-mail and telephone number.
Selections: Iraqi “Most Wanted” Playing Cards, telephone numbers, multi-buyers, state/SCF/ZIP
Cost: $100/M (postal); $150/M (e-mail)
Contact: Loring Direct Response Inc., 845-708-0100
Homeowners
Cilix Corp. is offering a homeowners list with more than 50 million names. The file is compiled from county courthouse deed recordings and other public records.
Selections: Purchase date, purchase amount, mortgage amount, state/SCF/ZIP
Cost: $150/M
Contact: Cilic Corp., 1-800-488-0647
The Washington Post Weekly
Lake Group Media Inc. is offering the Washington Post Weekly list, containing the names of 47,111 subscribers. These readers read the weekly for in-depth coverage of politics. The source is 95% direct mail.
Selections: Gender, state/SCF/ZIP
Cost: $105/M
Contact: Lake Group Media Inc., 914-925-2499
American Pet Classics
Now available from Leon Henry Inc. is the updated American Pet Classics file of pet tag buyers. Included are the names of 75,499 buyers who spent an average of $100.
Selections: Recency, sex, state/SCF/ZIP
Cost: $100/M
Contact: LH Management Division, Leon Henry Inc., 914-723-3176
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