Original Casual Wear
Mokrynski & Associates Inc. is offering the Originals Casual Wear buyers file. It includes the names of 39,988 12-month buyers who placed an average order of $75 for women’s sweatshirts, pants, earrings, dickeys and socks. Five percent of the purchasers are selectable as males. The average age is 45, and the average income $50,000+. The source is direct mail.
Selections: Dollar amount, state/SCF/ZIP
Cost: $100/M
Contact: Mokrynski & Associates, 201-487-8181
J & P Cycles
Names and Addresses Inc. has posted new counts for its J & P Cycles customer file. The 293,622 one-year buyers on this list have purchased after-market parts and accessories for Harley Davidson bikes. Most are males. The average unit of sale is $135. The source is direct mail.
Selections: Gender, dollar amount, state/SCF/ZIP
Cost: $85/M
Contact: Names and Addresses Inc., 847-465-1500
Consulting Business Professionals
MKTG Services has been named manager of the Consulting Business Professionals book buyers list. The file contains the names of over 500,000 12-month buyers. These readers have purchased a manual titled “How to Build Your Own Consulting Business,” by telephone.
Selections: State/SCF/ZIP
Price: $105/M
Contact MKTG Services, 215-968-5020
Fingerhut
Adrea Rubin Management Inc. is offering the new Fingerhut catalog buyers file. It includes 250,645 names that were captured from last November to the present, including 41,815 one-month hotline names. Old Fingerhut files are also available. The average sale is $110. The fundraiser rate is $75/M.
Selections: Gender, single/multi-buyers, state/SCF/ZIP
Price: $95/M
Contact: Adrea Rubin Management Inc., 646-487-3792
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