CarPrices.com
Walter Karl Inc. has been named manager of the CarPrices.com postal list, containing 500,000 names. These consumers have visited CarPrices.com to price new and used vehicles. Most purchase cars within a year. They range in age from 30 to 45, and have an average income of $66,240. Males make up 56% of the file and females 44%.
Selections: Demographic/lifestyle enhancements, gender, age, state/SCF/ZIP
Cost: $85/M
Contact: Walter Karl, 845-620-0700
Bass Pro Shops
Chilcutt Direct Marketing is the new manager of the Bass Pro Shops catalog buyers. Included on the file are the names of 824,518 one-year buyers. These consumers, mostly men, have purchased products for hunting, fishing, camping and water sports. The average order is $100. The sources are direct mail and space ads.
Selections: Dollar amount, product, hotlines, gender, multibuyers, state/SCF/ZIP
Price: $91/M
Contact: Chilcutt Direct Marketing, 405-478-7245
The Baker’s Catalogue Package Insert Program
Millard Group Inc.’s AM/Direct unit has been named manager of the Baker’s Catalog package insert program. The cataloger of flour, flavoring and baking pans sends 338,530 packages per year. These consumers, 70% of whom are women, have an average household income of $65,000 and an average age of 40. The source is direct mail.
Cost: $60/M
Contact: Millard Group Inc., 603-924-9262
BusinessWeek Bind-In Program
BusinessWeek has launched a magazine bind-in program for the first time, naming ALC Media Management as manager. The total universe is 50 million. BusinessWeek subscribers have an average age of 48 and an average income of $233,000. Most are male. The source is direct mail.
Cost: $30/M
Contact: American List Counsel’s Alternative Media Unit, 914-741-0500
Network
