Roomba
M. D. I. has been named manager of the Roomba infomercial buyers list. The file contains the names of consumers who purchased the Roomba Robotic FloorVac vacuum cleaner for an average of $209. There are 75,781 90-day hotline names and a 21,000-name monthly hotline. In addition, over 21,543 monthly phone numbers are available. The average age is 32, and 65 % are female.
Selections: Geo, gender, hotline
Cost: $85/M for 90-day hotline names
Contact: M.D.I., 561-363-6722
Top OEM Companies
Rubin Response Management Services Inc. is offering the Top OEM Companies postal and e-mail lists from CMP Media LLC. These subscribers are employed at high-ranking companies in the engineering and electronics fields, including Cisco, Hewlett Packard, Intel and Texas Instruments. Included on the file are names from 53,938 top companies. In addition, 8,213 opt-in e-mail addresses are available.
Selections (available only on postal names): Job function, primary end product, number of employees, annual revenue, programming language, operating systems, state/SCF/ZIP
Cost: $275/M for postal names, $400/M for e-mail names
Contact: Rubin Response Services Inc., 847-619-9800
Major Companies Database
Kroll Direct Marketing has been named manager of the Major Companies Database (MCD) international executive masterfile. It includes the names of 586,162 executives at 92,178 companies. The names are from the MCD directories. Selections: Job function, employee size, annual sales, annual sales (in pounds sterling), industry/SIC, country/region
Cost: $240/M
Contact: Kroll Direct Marketing, 609-275-2900
Namesakes
Leon Henry Inc. is offering the Namesakes by Current ride-along program. The envelopes go to 3.6 million customers per year. Namesakes offers gift products and organizers from Current. It is mailed to Current
Network
