Ethnic College Students
MKTG Services is offering three ethnic college student files: African American (56,796 names); Asian American (28,474); and Hispanic American (101,606). The source is school records. Selections: Field of study, class year, income, gender, state/SCF/ZIP
Cost: $90/M
Contact: MKTG Services, 917-339-7255
Ku Med Center Magazine
Now available from Midwest Direct Marketing Inc. is the Ku Med Center magazine poly-bag program, featuring 16,000 inserts per year. The subscribers of this periodical include doctors, members of alumni associations, legislators and other health professionals.
Cost: $45/M
Contact: Midwest Direct Marketing Inc., 913-686-2220
Tower Hobbies
Names and Addresses Inc. is offering an updated Towers Hobbies catalog buyers list. The 174,639 one-year purchasers listed on this file spent an average of $199 on radio controlled models from the 320-page catalog. The source is direct mail. Selections: Recency, multi-buyers, dollar amount, interest, state/SCF/ZIP
Cost: $85/M
Contact: Names and Addresses Inc., 847-465-1500
PaperDirect
Leon Henry Inc. has updated the anticipated counts for its PaperDirect package-insert program. PaperDirect expects to 387,000 packages in 2004. These buyers have purchased business cards, letterhead, postcards and other business communication products.
Cost: $60/M
Contact: Leon Henry Inc., 914-723-3176
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