Legendary Copywriter Bill Jayme Dies at 75

Posted on by Chief Marketer Staff

William North Jayme, whose irreverent copy sold millions of magazine subscriptions and helped put many periodicals on the map, died on May 18 at age 75, DIRECT Newsline has learned.

Jayme, who had been fighting emphysema, died at his home in Sonoma, CA, according to his partner Heikki Ratalahti. As per his request, no memorial service is planned.

Of all the great copywriters who wrote direct mail, none was funnier or more biting than Bill Jayme. Like those of his mentor Frank Johnson, his letters could be read for sheer entertainment value.

For example, he helped launch The DeLay Letter, a direct marketing newsletter, by asking, “If your boss’s zipper is undone, should you say something or just keep on smiling?”

But he wasn


Related Posts

Chief Marketer Videos

by Chief Marketer Staff

“Trapped in Advertising” sounds like a hashtag you might use after a bad day at work, but for Pringles and Adult Swim, it was a year-long, pop culture-forward campaign aimed at ad-averse 18- to 35-year-old “Rick and Morty” fans. The goal was to sustain engagement and become part of the cultural conversation in order to…


PRO Awards


Click here to view the 2021 winners.
Information on 2022 coming soon!

CHIEF MARKETER 200 Winners Announced

CM 200

Click here to to view the full list of the 2022 winners!