Legendary Copywriter Bill Jayme Dies at 75

Posted on by Chief Marketer Staff

William North Jayme, whose irreverent copy sold millions of magazine subscriptions and helped put many periodicals on the map, died on May 18 at age 75, DIRECT Newsline has learned.

Jayme, who had been fighting emphysema, died at his home in Sonoma, CA, according to his partner Heikki Ratalahti. As per his request, no memorial service is planned.

Of all the great copywriters who wrote direct mail, none was funnier or more biting than Bill Jayme. Like those of his mentor Frank Johnson, his letters could be read for sheer entertainment value.

For example, he helped launch The DeLay Letter, a direct marketing newsletter, by asking, “If your boss’s zipper is undone, should you say something or just keep on smiling?”

But he wasn

More

Related Posts

Chief Marketer Videos

by Patty Odell

Campbell’s Chunky Soup, the Official Soup Sponsor of the NFL, has launched its latest brand platform: “Champions of Chunky.”  The campaign is a modern, updated revival of the classic  Mama’s Boy campaign, which first aired in 1997 and last ran in 2014. 

	
        

PRO Awards

	
        

CHIEF MARKETER 200