The formula for generating leads was simple 10 years ago: drive traffic to your site, get people to fill out a form, then follow up via sales reps or email marketing. The social revolution has opened up another door for small businesses who might not have the clout to bid against sophisticated players for keywords. There are a number of ways to use social channels for driving leads, including embedding forms in SlideShare presentations, tweeting links to offers and driving traffic from LinkedIn. For content marketing, be sure to choose a topic that’s bigger than the brand. (CRM Buyer)
Network
