LatinLists, a list generation and database services firm, has inked an agreement with data services firm Alterian. The terms of the agreement were not announced.
The deal allows LatinLists to use a variety of Alterian’s reporting, analysis, e-mail campaign management and data visualization products to better manage its own 30 million record data file, as well providing these capabilities to its client base. LatinLists has a strong concentration the financial, banking and insurance industries.
LatinLists currently has operations in Venezuela, Ecuador and Argentina, and anticipates expanding throughout the Spanish-speaking world.
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