Jim Beam Brands is off to the races again.
Jim Beam has revived its Jim Beam 1100 sweepstakes for the second year, sending one grand-prize winner to two top auto races in two cities on the same day.
On May 27, the winner attends the Indy 500 in Indianapolis in the morning, then flies by private jet to Charlotte, NC for the Coca-Cola 600 in the afternoon.
Consumers enter online at JimBeam.com through April 14. A random draw determines the winner, who gets a trip for four to both races, including VIP passes and track-branded gear. The winner also gets three rides on Indy’s track: once in an IRL dragster with Michael Andretti; one time in a NASCAR stock car and a third ride in the Indy 500 pace car.
Andretti and another driver sponsored by Jim Beam, Robby Gordon, both lend their own private jets to ferry the winner and three friends from Indianapolis to Charlotte.
Entrants must be member of (or join) the brand’s “Brotherhood of Bourbon” club that gets occasional e-mails with special offers and brand information.
The Chicago office of St. Louis-based Zipatoni handles the campaign for Deerfield, IL-based Jim Beam.
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