Burger King, Miami, punches up its premium efforts this week with the debut of toys based on Sony Pictures’ “Jackie Chan Adventures,” a successful Saturday morning animated series.
Premiums roll into Big Kids meals in the U.S. and Canada through March 25. Eight different toys will be offered over the course of the one-month program. Collectively, the toys can be used to display a complete action sequence. Equity Marketing, Los Angeles, handles with national TV media support via Lintas & Partners, New York City.
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