Infographic: Digital Forecast and Marketing Tips for Back-to-School Season 2013

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PMG and Kenshoo have teamed up to share an infographic offering an informational overview of what the 2013 back-to-school season will bring for digital marketers. One of the big findings the companies share is that consumers spent $83.8 billion on back-to-school shopping last year. Big retailers are expected to see 14 percent more back-to-school sales this year.

Here are some other tidbits from the infographic:

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