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Consumer Marketing

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In the Driver's Seat, Almost

In the Driver’s Seat, Almost

Posted on March 1, 1999

Coca-Cola, Atlanta, broke its first national NASCAR promo last month with an under-the-cap sweeps dubbed Coca-Cola Racing Family Reunion.

Nine winners will ride with Coke drivers including Dale Earnhardt, Bobby Labonte, Jeff Burton, and Kyle Petty on the Atlanta Motor Speedway during the week of the NASCAR Winston Cup race. Each winner also gets a five-day trip for seven family members to Atlanta for the race. The promo runs through March 15 for single-serve and April 30 for multi-paks.

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