How Marketers Can Approach Sustainability Messaging and Avoid Claims of Greenwashing

Posted on by Chief Marketer Staff

Communicating marketing messages surrounding sustainable practices, products and companies amid saturated marketing channels and the threat of being perceived as greenwashing offers up its challenges. From committing to doing the sustainable work before communicating about it to applying your vision at the community level, here are some tips for promoting sustainability practices to consumers, according to an article in PRNEWS.

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