New York-based Rapp Collins Worldwide, part of Omnicom Group Inc., has formed a joint venture with HispanAmerica Response Marketing, a provider of market entry and expansion strategy for companies targeting Hispanic markets worldwide. The new entity will be known as HispanAmerica.
Beatriz Mallory, previously president of HispanAmerica Response Marketing, has been named CEO of the new venture and will relocate to the New York office of RCW.
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