Heineken USA, White Plains, NY teams with Nintendo of America, Redmond, WA, for Football Action at Your Fingertips, a fall promotion with an online sweeps dangling video consoles and gaming parties. Consumers enter at heineken.com from Sept. 2 through Oct. 31. One hundred winners will receive a Nintendo GameCube; 25 first-place winners score Heineken football jerseys. P-O-P (including decals and neck hangers) and radio promos in New York and Atlanta support.
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