Harte-Hanks Inc., San Antonio, has formed an alliance with BroadVision to integrate its customer-relationship management and e-business technologies with BroadVision’s suite of One-To-One e-business applications.
“Because of BroadVision’s scalability, open architecture and ease and extent of integration with third-party, back-end systems, Harte-Hanks branded solutions will be able to address the entire e-commerce, e-business, operational and customer-relationship management needs of both companies’ clients,” said a Harte-Hanks’ statement.
Harte-Hanks is a media company that supplies database and other marketing services. BroadVision supplies one-to-one Internet business applications for relationship management.
