A Guide to Google AdWords Bidding Strategies

Posted on by Patty Odell

Lisa Raehsler (Search Engine Watch)

Google AdWordsGoogle AdWords bidding isn’t as simple as it used to be. There’s manual cost-per-click (CPC), automatic CPC, CPA bidding and flexible bid strategies (five specific types, in fact). Each offers certain benefits for certain kinds of advertisers. For instance, advertisers focused on conversions should use enhanced CPC bidding.


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