Greenfield Online Inc., an Internet survey firm based in Wilton, CT, has reached an agreement to acquire all of OpinionSurveys.com’s online panel members from Dohring Co.
The deal would add approximately 1.1 million households to Greenfield’s market research panel, bringing its total number of Internet panel members to 3.1 million households in the U.S. Greenfield would also acquire certain profile information from the OpinionSurvey.com database.
The acquisition is expected to be completed in October, subject to certain closing conditions. Terms were not disclosed.
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